INDIVIDUALISM and COLLECTIVISM measures

Daphna Oyserman

The University of Michigan

Brief measures of individualism and collectivism were published in:

Oyserman‚ D. (1993). The lens of personhood: Viewing the self‚ others‚ and conflict in a multicultural society. Journal of Personality and Social Psychology‚ 65‚ 993-1009.

To what extent do you agree with each of the following statements

A number of publications use a longer form of IND and COL measure‚ for a review see:

Oyserman‚ D.‚ Coon‚ H.‚ & Kemmelmeier‚ M. (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin‚ 128‚ 3-73.

Oyserman‚ D. & Lauffer‚ A. (2002). Examining the implications of cultural frames on social movements and group action. In L. Newman and R. Erber (Eds.)‚ What social psychology can tell us about the Holocaust: Understanding the perpetrators of genocide. (pp.162-187). New York‚ NY: Oxford University Press

The scale is set up to assess separately subscales associated with individualism and collectivism (sense of common in-group fate‚ familialism‚ interrelatedness‚ valuing personal uniqueness‚ valuing personal freedom and happiness‚ valuing personal achievement).

The items used to construct each scale are listed below. The items themselves are presented on the next page.

1. It is important to me to develop my own person style.	1 2 3 4 5
2. I often turn to my family for social and emotional support.	1 2 3 4 5
3. Learning about the traditions‚ customs‚ values‚ and beliefs of my family is important to me.	1 2 3 4 5
4. Though I may have some things in common with others‚ my personal attributes are what make me who I am.	1 2 3 4 5
5. My family is central to who I am.	1 2 3 4 5
6. I know I can always count on my family to help me.	1 2 3 4 5
7. It is important to me to respect decisions made by my family.	1 2 3 4 5
8. I prefer being able to be different from others.	1 2 3 4 5
9. I am different from everyone else‚ unique.	1 2 3 4 5
10. Family is more important to me than almost anything else.	1 2 3 4 5
11. I enjoy being unique and different from others in many respects.	1 2 3 4 5
12. It is important for me to be myself.	1 2 3 4 5
13. For me‚ hard work and personal determination are the keys to success in life.	1 2 3 4 5
14. To know who I really am‚ you must examine my achievements and accomplishments.	1 2 3 4 5
15.  If you know what groups I belong to‚ you know who I am.	1 2 3 4 5
16. A person of ch‎aracter focuses on achieving his/her own goals.	1 2 3 4 5
17. Whenever my family needs something I try to help.	1 2 3 4 5
18. To know who I really am‚ you must see me with members of my group.	1 2 3 4 5
19. I enjoy looking back on my personal achievements and setting new goals for myself.	1 2 3 4 5
20. It is better for me to follow my own ideas than to follow those of anyone else.	1 2 3 4 5
21. My personal happiness is more important to me than anything else.	1 2  3 4 5
22. Individual happiness and the freedom to attain it are central to who I am.	1 2 3 4 5
23. My relationships with others are a very important part of who I am.	1 2 3 4 5
24. The history and heritage of my religious‚ national‚ or ethnic group are a large part of who I am.	1 2 3 4 5
25. A person of ch‎aracter helps his/her national‚ ethnic or religious group before all else.	1 2 3 4 5
26. My personal achievements and accomplishments are very important to who I am	1 2 3 4 5
27. If I make my own choices I will be happier than if I listen to others.	1 2 3 4 5
28. I have respect for the leaders of my religious‚ national‚ or ethnic groups.	1 2 3 4 5
29. My happiness depends on the happiness of those around me.	1 2 3 4 5
30. It is important to me to think of myself as a member of my religious‚ national‚ or ethnic group.	1 2 3 4 5
31. It is important for me to remember that my personal goals have top priority.	1 2 3 4 5
32. In some ways it is my relationships that make me who I am.	1 2 3 4 5
33. I often have personal preferences.	1 2 3 4 5
34. In the end a person feels closest to members of his/her own religious‚ national‚ or ethnic group.	1 2 3 4 5
35. I will sacrifice my self-interest for the benefit of the group I am in.	1 2 3 4 5
36. When I hear about an event I automatically wonder whether it will be good or bad for my religious‚ national‚ or ethnic group.	1 2 3 4 5